Delivering better results
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Matter of Fact is driven by curiosity and backed by science. Founded by Paul Baek, the brand was created to address multiple skin concerns from multiple angles—within a single product. Using well-researched ingredients and patent-pending technologies, Matter of Fact develops combination therapy formulas that are clinically tested and results-focused.
No guesswork, just skincare that does what it says—it's a matter of fact.
MATTER OF FACT: IN THE LAB
Creating Our Hydrating Moisturiser
Step into MATTER OF FACT’s lab with founder and formulator Paul Baek, as he is joined by Brooke Devard, the founder and host of the Naked Beauty Podcast. They're walking through the phases of creating best-selling product MINIMALIST HYDRATING MOISTURISER.
Get an up-close look at the ingredients that make up this hydrating moisturiser, like glycyrrhetinic acid which is a purified extract of the licorice root, and has soothing properties for the skin. Watch as this moisturiser formulates before your eyes as the fine white powder is mixed to create an oil and water emulsion that results in one final creamy product.
MATTER OF FACT
Our Clinical Commitment
Matter Of Fact believes that high-quality clinical studies offer valuable insight into the concerns a product can realistically address, the expected time frame for results, and the degree of effectiveness. Through its commitment to clinical research, Matter Of Fact conducts thousands of hours of product testing to ensure each formula is data-rich and genuinely helpful to the user.
Results you can see
Our clinical commitment gives us a comprehensive understanding of the results our products can provide. Unretouched photos taken in standardised lighting by VISIA-CR in an independent, third-party testing facility.
