Delivering better results through innovation
Matter Of Fact was founded on a desire to solve complex skincare concerns with clarity and precision. Founder, Paul Baek, set out to develop multi-benefit formulas using well-researched ingredients, approached from multiple angles. With patent-pending technologies and clinically validated results, Matter Of Fact delivers on its promise — no guesswork, just proven performance.
Actisolv™
Our revolutionary, patent-pending technologies allow us to combine, dissolve and stabilize active ingredients (such as Vitamin C and Azelaic Acid) at high concentrations to target multiple concerns, from various angles, all in one step, while providing a beautiful sensorial experience. The result is effective formulas with significant, visible results and less irritation.
We're changing how ingredients are delivered to skin
Actisolv™ allow us to create:
- Increased efficacy via combination therapy - mixing multiple active ingredients together in one formula
- Optimal concentrations of actives for greater results while minimizing irritation or adverse effects
- More efficient delivery of ingredients to skin
- Drastically improved stability and increased shelf life than ever before
- Beautiful textures and application experience while being sensitive skin-friendly
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